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Brand Story

Brazil's Ipanema is colorful, chic and fun. Drawing inspiration from the backdrops of Ipanema Beach and the vibrant coastal city of Rio de Janeiro, our shoes embody the perfect combination of laid-back beachside style and elegant urban charm.

Inspiration

Tall and tan and young and lovely, the girl from Ipanema goes walking, but when she walks she smiles but she doesn't see... ". Near Ipanema beach, two young men spontaneously wrote these iconic lyris after spotting a beautiful girl walk past. In 1860, this song swept the world and brought the romance of Rio de Janeiro along with it. The Ipanema brand is inpired by this: Rio, Ipanema Beach, beautiful women, flip flops. Each element is interwoven.

The Ipanema brand was founded in 2001, and has grown to comprise of styles for women, men and kids. The product line contains flip flops, sandals, and high heels. In 2003, Ipanema expanded into the international market, and in the following year expanded to sell in more than 90 countries worldwide. Ipanema is cherished for it's vitality, color, elegance and quality of comfort.

Always New, Always Ipanema

Factory Background

Ipanema's factory is the world's largest manufacturer of Grendene sandals, and is based in Brazil.

Brazil Grendene Group was established in 1971 in the outskirts of Farroupilha, and now has an annual output of two hundred million pairs of plastic shoes, with 13 world-class large scale plants as well as more than 30,000 employees. The company is engaged through the entire production process from raw material handling to design to brand development. Factory brands include Ipanema, Melissa, Grendha, Rider, Zaxy, Cartago and more than 50 others. The entire export volume accounts for 40% of all shoe exports leaving Brazil.

Ipanema PVC material is the primary raw material and includes a specialized formula created to maximize comfort and flexibility. The formula includes more than 70 unique ingredients and 99% recyclable material developed with the environment in mind. This special lab-tested blend has also allowed Grendene to offer value added services to Wal-Mart, Payless, meldisco, Target, Deichmann, Foot Locker and other worldwide companies. It is also the official manufacturer for FIFA (World Football League), Barbie, Disney and PPG.

Unlike any other

Made with special PVC plastics

Comfortable, moldable

All Ipanema products are made with MELFLEX produced especially for the brand in Brazil. This special PVC material has the soft comfort of typical rubber sandals, but hugs your soles even better

Incredibly durable

Ipanema sandals are built to last. This extra strong material keeps your sandal grips from wearing out and your straps for breaking even after extensive use

Collaborations

As a large-scale shoe manufacturer with over 30,000 employees, Grendene has a broad line of products for men, women and kids under many well-known sub brands such as Melissa, Ryder and Ipanema.

Over the years, Grendene has proudly collaborated with world-famouse designers Karl Lagerfeld, "Galeries Lafayette", Vivienne Westwood, legendary architect Zaha Hadid, supermodel Gisele Bündchen and other fashion brands.

Philippe Starck

Philippe Starck

Born in 1949, French Parisian designer Philippe Starck is world-famous as a legendary designer. He has over his career won innumerable awards including the Red Dot Design Award, the iF Design Award, the Harvard Excellence in Design Award, The American Academy of Hospitality Sciences Annual Five Star Diamond Award and the French "Legion d'Honneur".

Starck has collaborated with Ipanema for three years of fashion-forward styles. From city to beach to anywhere you are, elegance starts at the soles of our feet.

Gisele Bündchen

Gisele Bündchen

Supermodel Gisele Bundchen has graced the covers of the world's greatest magazines: Rolling Stone, Forbes, Newsweek, Time and Vogue. She has collaborated with fashion brands like Versace, Dior, Stefanel and Max Factor. The Guinness Book of World Records has declared her to be the richest supermodel in the world.

In 2002, Giselle Bundchen officially joined Ipanema and co-operated and launched "Ipanema X Gisele Bundchen", which has sold 200 million pairs so far. As a United Nations Goodwill Ambassador, she is known as "the world's most environmentally friendly celebrity", Ipanema and Giselle Bundchen support the ISA (Social Environment Research Institute), to promote human attention to the Earth's natural environment. 99% of the shoe materials can be recycled before use, furthering the brand's commitment to environmental responsibility.

Celebrity Sightings

Ipanema, adored by celebrities.

Many fashionable film stars are enamored with Ipanema and it's multiple stylings and life concept. It has become a mainstay in the wardrobes of celebrity trendsetters throughout the world.

Six Unique Design Points

Unique 3D printing and dyeing process for 360° of beauty, a true work of art

The iconic tiling of the famous Ipanema beach, symbolic of the chic and comfortable

Precise fitting of the feet, for the most comfortable feel

The perfect ratio of curvature, rising up to meet the archs of your feet to ease pressure off the soles

PVC blend of natural rubber, a patented formula of over 70 materials: Melflex.

99% eco-friendly and recycled materials

Environmentally Conscious

100% of materials and by products from the manufacturing process are recycled, meaning each pair is nearly zero-waste.

MELFLEX is hypoallergenic and 100% synthetic, which means it's cruelty-free and vegan friendly as well.

The most environmentally friendly decision you can make is to pick a timeless, durable shoe, ensuring that the pair you buy today doesn't end up in the trash a few months later

Our History

1975

Brazilian factory Grendene founded

1975

Production of industrial grade PVC

1978

Produces first shoe

1980

Melissa brand created, launching the jelly sandal trend

1980

Established independent abrasive factory

1986

Rider brand created and launched

1990

Constructs independent PVC raw materials factory, allowing an unprecedented combination of softness and resilience

2001

Ipanema brand is born, in the name of the most famous beach in Rio de Janeiro

2002

In cooperation with Brazilian supermodel Gisele Bundchen launched "Ipanema X Gisele Bundchen". This line would later go on to sell over 200 million pairs worldwide

2007

Sales of surpass the Havianas brand, becoming the best selling sandals in the world

2013

Ipanema officially available in mainland China's major department stores, shopping centers, and the online retailer TMall

2015

As of July 2015, the country has 150 physical stores, over 30 cities

2016

Ipanema and world-famous French designer Philippe Starck launching the instantly iconic and minimalist Ipanema With Starck series

2018

Ipanema once again collaborates with Philippe Starck to produce Ipanema with Starck Series II

With a focus on innovation and quarterly designs, Ipanema releases over 400 new styles each year. Currently, it is a best-selling brand in Brazil, the United States, China, Australia, Central America, Southeast Asia, Europe, South America and many other countries with a presence in over 100 countries and regions.

Experience the Brazilian Lifestyle

Origin and Development of Flip Flops

The name "flip flops" originated in 1972. It's still unknown as to who was the original creator of flip flops, but it's value is undeniable. Today, the flip flops have a more diverse design, but the theory is still the same: connecting to a single passband, using rubber as a common material. As manufacturing processes have improve, soft PVC materials have proven to be the most comfortable type.

The Rio Carnival

In the carnival in Brazil, the most fascinating event is Rio de Janeiro Carnival: gorgeous costumes, strong music, burning samba and beautiful scenery of Brazilian culture let people forget their daily worries.

Rio's largest football field

Rio de Janeiro has the world's largest soccer field - Maracana Stadium, where there have been many major competitions, and the birth of many brilliant moments on the football. On the streets of Rio, on the beach, a group of soccer teenagers can be seen everywhere. Where people will be proud to tell you: Zico, Ronaldo, Rivaldo ... these world-class players are from Rio, Rio or 2014 World Cup finals in Brazil.

Rio became the first to host the Olympic Games in South America

In 2009, Rio de Janeiro defeated Spain, Madrid, Chicago, and Tokyo, with three rounds of voting, culminating in the right to host the thirty-first summer Olympic Games in 2016. Brazil became the first South American country to host the Olympic Games. Unrivaled Rio de Janeiro Carnival, beautiful natural environment, passionate people, and all the elements gathered here, radiate charm